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A brilliant finish was just the beginning
Invaluable in the transformation of CyberPower's extensive 6,000-page website, I achieved remarkable results together with senior staff, including annual savings exceeding $40,000 in design costs and significant improvements in accessibility and usability. Each project represents an opportunity for meaningful change and lasting impact. I look forward to achieving even greater successes for you, your agency, and your clients. Explore the transformative journey below.
PAUL
LORENCE
FOCUSED
Champions business growth and positive social impact through innovative employee engagement and customer loyalty campaigns.
TALENTED
Multi award-winning Creative Director and Brand Strategist with a visionary entrepreneurial mindset. 28 years experience in collaborating with cross functional teams to deliver great designs and experiences that are on time, on target and within budget.
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Outstanding conceptual, organizational and interpersonal skills proficient in: problem solving, design, presentation, leadership and team building.
SKILLED
Ideation | Art Direction | Creative Direction | Branding | Advertising | Design | Marketing Copywriting | Print | IA/UX/UI | Motion Graphics | Video Editing
ACCOMPLISHED
Synergized Polaris apparel lines seamlessly into their diverse
portfolio of branded websites resulting in record sales.
EXPERIENCED
Creative Director Copy, CreativType, 2023-Present
Lead Digital Designer, CyberPower, 2015-2023
Sr. Digital Art Director, Polaris, 2010-15
Art Director, Incentive Services, 2007-09
Sr. Designer, TN Marketing, 2005-07
Multimedia Designer, Graphics Infusion, 2002-05
Video Editor/Motion Graphic Designer, Stone Arch, 2001-02
New Media Designer, John Ryan, 1998-01
Graphic Designer, Met Hodder, 1996-98
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• 28 years of hands-on experience in design for digital media
• Award winning level of performance.
• Have led design presentations to the highest levels of
management in 8 billion-dollar companies and everything in between.
• Collaborated with and helped mentor world-class talent
• 10+ years of solid leadership experience.
• Solid experience multi-tasking projects that vary dramatically
in size and scope in fast-paced collaborative environments.
RECOGNIZED
Top Site, T4 website;
American Design Awards
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Silver Award, Internal Communications, Video;
MN Media Festival
EDUCATED
Rasmussen College,
Business Management 2015-16
School of Communication Arts,
Graphic Design 1994-95
Alteir Lack School of Fine Art,
Drawing and Painting 1993-94
Normandale Community College,
Generals 1992-93
RECOMMENDED
Exceptional references available upon request. For more information, please visit my Linked In profile.
