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The road ahead brought us together. How we took it set us apart.
I help organizations clarify who they are and turn that clarity into momentum and measurable growth.
Across three decades, I’ve led brand, marketing, and digital transformations that don’t just improve performance — they create systems for repeatable success.
At CyberPower, that meant reshaping a 6,000-page digital platform into a coherent, high-performing experience — delivering over $40,000 in annual design savings while dramatically improving accessibility, usability, and conversion.
PAUL
LORENCE
FOCUSED
Award-winning marketing and brand executive with 30 years of experience helping organizations clarify who they are and turn that clarity into customer loyalty, sustained momentum, and measurable growth. Proven leader in integrated marketing, brand systems, campaign execution, and team development.
TALENTED
Multi award-winning Creative Director and Brand Strategist with a visionary entrepreneurial mindset. 30 years experience in collaborating with cross functional teams to deliver great designs and experiences that are on time, on target and within budget.
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Outstanding conceptual, organizational and interpersonal skills proficient in: problem solving, design, presentation, leadership and team building.
SKILLED
Marketing Strategy • Advertising & Promotions • Integrated Marketing Campaign Planning & Execution • Event & Experiential Marketing Social Media Management • Digital Marketing • Website Content Management Email Marketing • Media Buying • Budget Management • Ad Trafficking
Brand Management • Customer Engagement • Copywriting
Creative Direction • Graphic Design • Sponsorship Activation
Project Management • Team Leadership • Cross-Functional Collaboration
EXPERIENCED
Board Member/Creative Branding Lead, NewPath, 2024-Present
Creative Director Copy, CreativType, 2023-Present
Lead Digital Designer, CyberPower, 2015-2023
Sr. Digital Art Director, Polaris, 2010-15
Art Director, Incentive Services, 2007-09
Sr. Designer, TN Marketing, 2005-07
Multimedia Designer, Graphics Infusion, 2002-05
Video Editor/Motion Graphic Designer, Stone Arch, 2001-02
New Media Designer, John Ryan, 1998-01
Graphic Designer, Met Hodder, 1996-98
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• 30 years of hands-on experience in design for digital media
• Award winning level of performance.
• Have led design presentations to the highest levels of
management in 8 billion-dollar companies and everything in between.
• Collaborated with and helped mentor world-class talent
• 10+ years of solid leadership experience.
• Solid experience multi-tasking projects that vary dramatically
in size and scope in fast-paced collaborative environments.
ACCOMPLISHED
Synergized Polaris apparel lines seamlessly into their diverse
portfolio of branded websites resulting in record sales.
RECOGNIZED
Top Site, T4 website;
American Design Awards
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Silver Award, Internal Communications, Video;
MN Media Festival
EDUCATED
Rasmussen College,
Business Management 2015-16
School of Communication Arts,
Graphic Design 1994-95
Alteir Lack School of Fine Art,
Drawing and Painting 1993-94
Normandale Community College,
Generals 1992-93
RECOMMENDED
Exceptional references available upon request. For more information, please visit my Linked In profile.
