03
It's a Simple Process of Reverse Engineering and Forward Thinking
MY APPROACH TO ACHIEVING AWARD-WINNING RESULTS AS A CREATIVE DIRECTOR
Creatives can be categorized into two distinct groups: the divergent thinkers, like myself, who explore endless possibilities, and the convergent strategists, who possess a keen ability to discern the strengths and weaknesses of ideas. Both are indispensable in crafting award-winning design. My approach to creative direction seamlessly blends the divergent and convergent mindsets, merging ideation with strategic insight to achieve unparalleled results in design.
CUTTING-EDGE
Ideation
Stage 1, of my high level approach, involves divergent outside-of-the-box thinking to explore what's possible and freely get ideas out unrestrained.
REAL-WORLD
Strategy
Stage 2, of my high level approach, involves convergent dial it in strategy to identify the best ideas and develop them into full-blown, targeted designs.
AWARD-WINNING
Design
Stage 3, of my high level approach, is just a matter of putting the best of both worlds together to solve the design problem and achieve award-winning results.
Andrew Kveene,
Polaris
“It’s not everyday you work with a person as talented as Paul. His exceptional eye for design and leadership ability helped transform Polaris’s website into the best web presence in power sports."
Gretchen Mellies,
CyberPower
"Paul is a fantastic Designer and a great team member. His creativity knows no bounds. If you need showstopping, out-of-the-box thinking, Paul is your Creative!"
Bob Andersen,
Horizontal Talent
“Paul's strong leadership and strategic thinking ensure projects stay on track and goals are met. He takes his work seriously, but not himself which makes him seriously fun to work with.”